ABTA launches new online training platform

ABTA is launching a new online training platform aimed at supporting frontline sales staff in the travel industry.

Designed by travel trade e-learning provider, Equator Learning, the ABTA Knowledge Zone is being launched ahead of the peak selling period to provide relevant, practical and digestible information for ABTA Member sales staff on a range of relevant topics.

The first training module, launching on the platform today, is ‘All About ABTA’, which will teach sales staff about what ABTA means for them and their customers. The module has been designed to help staff understand what benefits their customers get through their company’s membership of ABTA as well as giving details of the support, advice and expertise the association provides to its Members.

Once staff have completed the training they will be able to download a certificate.

Other training modules will be launched on the platform in coming months, on a range of different topics, as part of the group’s commitment to keeping members informed about key industry issues and to support on-going learning and career development. These ‘bite-size’ modules will be designed to complement the association’s programme of seminars, workshops and conferences.

Victoria Bacon, the association’s director of brand and business development, said: “Travel professionals are selling holidays in an increasingly changing and sometimes uncertain or volatile environment, and customers expect their travel company to be a comprehensive source of information on all things travel-related.

“As we head into the peak selling period, the ABTA Knowledge Zone will support frontline travel staff by providing them with short, simple-to-use training modules that will help them provide customers with valuable information when they’re researching and booking their holidays or business travel arrangements. Staff who complete the online training can then go on to develop their knowledge in specific areas further by attending the relevant ABTA Event, which will provide more in-depth learning and training.

“We’re pleased to be working with Equator on developing this training and we look forward to rolling out new modules throughout 2018.”

Members can access the Knowledge Zone either through ABTA’s new education and careers hub or directly at abta.com/abtaknowledgezone


More News...

Sandals unveils Over-the-…

Sandals unveils Over-the-Water Serenity Chapel at Sandals Ochi

Sandals Resorts has unveiled its newest Over-the-Water Serenity Chapel at Sandals Ochi Beach Resort in Jamaica, expanding the brand’s Over-the-Water Chapel portfolio to now include three chapels.

Submarine & helicopte…

Submarine & helicopters included: Scenic Eclipse primed for 2019 debut

2019 is set to be a big year for Scenic as it carries its more than 30 years of experience in river cruising into a new era, with the launch...

An Oscar worthy performan…

An Oscar worthy performance on the Yangtze River with Century Cruises

Century Cruises has incorporated into its itineraries a new show on the Yangtze River directed by film director Zhang Yimou, who is famous for his Oscar nominated works ‘Hero’ and...

‘Beautiful Rivers, Beauti…

‘Beautiful Rivers, Beautiful Ships’ in new-look brochure from Newmarket Holidays

Newmarket Holidays has released a new-look European River Cruise brochure for 2019 featuring 64 sailings across ten itineraries, aboard the fleet of A-ROSA vessels.

Greek gourmets: Aldemar c…

Greek gourmets: Aldemar confirms 2019 Sympossio dates

The annual ‘Greek Sympossio Gourmet Touring’ event - which brings together Greek producers, chefs, hoteliers, airlines, tour operators and travel trade businesses to experience Greece’s culinary traditions – has announced...

‘We live it. You’ll love …

‘We live it. You’ll love it’ : Barbuda makes its comeback

Despite devastation of the Category Five hurricanes that swept over the islands of the eastern Caribbean in 2017, the Antigua and Barbuda Tourism Authority has seen an increase of visitor...

Grecotel in Rhodes receiv…

Grecotel in Rhodes receives regal rebrand

Grecotel's ‘All-in’ resort on Rhodes will be getting a regal rebrand for 2019, welcoming guests to its remodelled property and introducing Grecotel LUX ME Rhodos.

Israel hits a record 4.1 …

Israel hits a record 4.1 million tourist footfall in 2018

Israel saw a tourist footfall of 4,120,800 in 2018, a 14% increase when compared to 2017, according to the Israel Ministry of Tourism.

Thomas Cook is offering £…

Thomas Cook is offering £100 travel money on summer breaks

 Thomas Cook is offering holidaymakers £100 of free spending money, encouraging them to book their next summer break while beating the winter blues.

Newmarket Holidays launch…

Newmarket Holidays launches long haul flash sale

Newmarket Holidays has announced it has reintroduced £99 deposits across a wide range of air-inclusive escorted tours, and have also launched a ten-day Flash Sale beginning Saturday, January 12, with...

Winter escape: Enjoy an I…

Winter escape: Enjoy an Icelandic adventure with Super Break

Super Break has announced an expanded programme of getaways to North Iceland from 16 UK airports, which will run until March 15.

London City Airport recor…

London City Airport records highest-ever passenger numbers

London City Airport has published the annual passenger figures for 2018, the highest ever recorded for the 31-year-old airport.

Prev Next

twn Are you sure that you want to switch to desktop version?