ABTA, The Travel Association, has launched ‘Better Places’ - an online programme which provides ABTA members with a broad introduction to sustainability in tourism.
The free resource demonstrates the business benefits of sustainability, as well as offering practical advice on how to set goals around sustainability, measure the success of these, and ultimately sell the benefits to consumers.
Hosted on the member area of abta.com, the step-by-step modules condense the vast amount of information on sustainability more generally, focusing on what is most relevant to travel businesses – whether they are at the very start of engaging with sustainability or have established sustainability plans that can be supported and developed further.
Later on this year, members using ‘Better Places’ will also be able to complete a baseline assessment tool. This will automatically generate an action plan, tailored for their business based on the individual answers they provide.