Encourages holidaymakers to ‘Travel with confidence’.


ABTA will launch its Earlybird marketing campaign tomorrow, encouraging holidaymakers to book their holidays early with an ABTA Member. This is the second year the campaign will run which reached millions of consumers during the peak booking period of 2014.

The campaign will again include a dedicated ‘Earlybird’ hub on ABTA.com, with a Twitter feed offering tips and deals from ABTA Members and advice on booking early.  Members can take part in the campaign by tweeting their services and holiday deals through #ABTAearlybird and by promoting the links to abta.com/earlybird on their own websites.

It has created marketing materials for Members to share on their digital channels including an early booking short video and snippet.

From Monday, January 20, the campaign will receive additional support from a four day nationwide radio advertising campaign on Heart FM that will encourage holidaymakers to book their breaks early with an ABTA Member. The adverts will also carry its new ‘Travel with confidence’ strapline. The Earlybird hub will also be promoted via Twitter, Facebook and Google AdWords.

Mark Tanzer, ABTA Chief Executive said: “Our Earlybird campaign and messages proved popular with Members in 2014 and so we are delighted to be running it again. With the launch of our new ‘Travel with confidence’ strapline we have an even stronger message for holidaymakers this year. We hope that Members will get involved and use this opportunity to tell customers about the support, protection and expertise that their ABTA Membership offers.”

For more information visit: www.abta.com/earlybird

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