ABTA touseMark Tanzer, chief executive of ABTA, told delegates at the ABTA Travel Convention that there is "no appetite for a bonfire of regulations" as a result of Brexit.

He said that health and safety is a "permanent responsibility" for the travel industry and that environmental and social sustainability should be achieved "in a more coordinated way" with cooperation between all stakeholders.

Mr Tanzer called on Phillip Hammond, the chancellor of the exchequer, to promote a "tax framework that supports growth in tourism" in his budget, which will be handed down at the end of the month, particularly in regard to taxation related to aviation.

As a precursor to the presentations on consumer behaviour, loyalty and achieving repeat business, Mr Tanzer talked about technological advances, such as artificial intelligence and data analytics, as an opportunity as well as a challenge to the travel industry. He said it was important to create an industry-wide culture that "embraces change and recognises that every touch point [with consumers] counts".

One of the trends identified by ABTA was the desire to "get away from it all [and] get away from everyone" as an increasingly popular reason for taking a holiday, according to Mr tanzer. He said that holidays have become, for many consumers, "a strategy for staying sane" and because of this, "trust is paramount".

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