At this year’s WTM Daytona Beach is highlighting its new range of attractions and accommodation openings dubbing it a new chapter for the ‘Original American Beach’ destination.

With nearly USD$2 billion invested in renovations and construction, the area’s developments will make for an even more exciting holiday experience for visitors.

A Marriott Autograph Collection hotel will open in 2018 in ONE DAYTONA, a multi-million dollar premier mixed-use retail, dining and entertainment complex being built across from Daytona International Speedway, now the world’s only motorsports stadium after a $400 million reimagining project.

Hard Rock International has also announced that construction of its new Daytona beachfront hotel, and forth property in Florida, is scheduled for completion in December. The 200-room hotel will feature brand exclusive offerings and will include an expansive swimming pool and deck with panoramic views of the Atlantic Ocean, all-day dining, 24-hour in-room dining, a grab-and-go coffee shop and a poolside bar and grill.

These additions combined with the destination’s eclectic culinary scene, unique attractions and year-round cultural calendar of events makes it one to watch for travellers considering a holiday to Florida in the near future.

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