9.4 million Brits (19%) will take a trip in Britain this August Bank Holiday, and 8.4 million (17%) Brits will take that trip in England according to VisitEngland’s Bank Holiday Trip Tracker survey released today.While these figures are marginally down on last year, they still demonstrate a continued enthusiasm to holiday at home.
James Berresford, chief executive of VisitEngland said: “We know that over half the population plan to take more breaks at home than they did in the past, however this year we have seen clear indications from the industry that people are tightening their belts. This means we as an industry need to keep working extremely hard to ensure that when people make a decision to go on holiday or take a short break, England is at the top of the list.”
He went onto say: “I am sure we can be confident of a great bank holiday. We have such a fabulous range of exciting events and experiences to be enjoyed throughout the country come rain or shine. Music lovers can enjoy the free Matthew Street Music Festival in Liverpool and the Caribbean flavours of the Notting Hill Carnival. Heritage buffs will be urged to see the lighter side of history by attending ‘fools’ school’ at Corfe Castle, and train spotters will be able to appreciate the age of steam at The Shrewsbury Steam Engine and Vintage Vehicle Rally. For beach action take a trip to Newquay for the Quiksilver Pro Junior surf fest, or head to one of our traditional seaside towns like Blackpool, Scarborough or Bournemouth.”
In total, 28 per cent of Brits said they planned to take at least one overnight trip away from home over the coming fortnight, a decrease of 2 per cent compared to 2010. 5 per cent of those surveyed said they planned to take a break overseas, representing a 1 per cent drop on last year’s figures for overseas travel during this time.
For ideas and inspiration on how to get the best out of the August Bank Holiday in England visit: www.enjoyengland.com