From Tuesday July 5 to Thursday July 7 Virgin Trains is discounting the price of 700,000 First and Standard Class seats on its West Coast route, as a part of its Summer Seat Sale.

To celebrate and bring a taste of the British summer to its customers’ journeys, the company will be installing a giant flower wall of red peonies and sweet williams at Birmingham New Street station.

A competition will also run to find the best selfie taken against the flower wall with the chance of winning a Family Ticket. To enter, people simply need to take a selfie with the flower wall, tagging @VirginTrains and use the #summerseatsale.

Anita Brown, customer experience manager for the company, said: “Summer is the perfect opportunity to get away and spend time with family and friends. At Virgin Trains we take pride in providing our customers with the best travel experience possible, travelling to their destination in both speed and comfort. We’re excited to be providing our customers with our great travel experience for less and expect these tickets to be snapped up quickly.”

Discounted tickets will be available to book at from 00.01 on July 5 and will be valid for travel between July 23 and September 4.

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