The Advantage Travel Partnership has announced the theme of its 2017 Conference, which takes place between May 12-15 at Club Med Opio en Provence in the south of France.

With a conference programme that looks at the importance of technology in the world, while reconfirming the need for people to remain, the theme 'MAN & MACHINE' has been chosen to capture the essence of this dynamic environment.

The consortium's business development director, Colin O’Neill, said: “The key purpose of our conference this year is to better understand the technological innovations that will have an impact on the way in which we run our lives.

“However, rather than see these developments as a threat, we wish to consider how as humans we can master the technology and use it to our advantage; MAN & MACHINE working in harmony with one another.”

For the latest conference news visit or to contact the events team email or call 020-7324 3945.

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