ACE, the Association of Cruise Experts, has announced details of the 2011 ACE UK Cruise Convention.

The Convention is taking place in Southampton between 3-5 May and will take the theme ‘cruise365’, highlighting that no matter what day or time of year, there’s a cruise holiday for everyone.


New for 2011 is a dedicated day specifically for owners, managers and ACE Ambassadors, the highest level of trained agent in ACE membership.

The Convention is expected to attract more than 600 delegates and will include business seminars, debates with key note speakers, networking opportunities, a trade fair and up to five visits to ships including Cunard Line’s newly launched Queen Elizabeth, P&O Cruises’ Aurora, Fred Olsen’s Balmoral and Royal Caribbean’s Independence of the Seas.

Flo Powell, Director of ACE said: “We are introducing a number of new elements into the 2011 ACE UK Cruise Convention following the great feedback received this year. The opening day of the Convention will be specifically for owners, managers and ACE Ambassadors to give them the opportunity to meet key industry representatives and hear the very latest news and trends. Also new for 2011 are pre-bookable meetings for delegates to take place during the trade fair.”

“With cruise ships providing excellent venues, agents will see more seminars being held onboard including ones dedicated to the niche sectors within the industry such as river, expedition and small ship cruising. Next year will be the fifth anniversary of the ACE UK Cruise Convention and I anticipate it being the ultimate event in the cruise calendar for agents.”

Commenting on Southampton being chosen as the venue for the 2011 ACE UK Cruise Convention, Doug Morrison, ABP Southampton Port Director said: “We are delighted to be hosting the 2011 UK Cruise Convention. Southampton is an ideal departure port - easily accessible by road, rail and air and so a perfect choice for the Convention. More than 350 cruises are set to sail from our port in 2011 so we are delighted to again be an integral part of the UK Cruise Convention.”

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