With a continued commitment to improve its offering and elevate the guest experience, Butlin’s has invested more than £10million to develop its accommodation offering across its three resorts for 2018.

Guests can opt for a new Seaside Lodge at Minehead; choose from an increased number of Fairground and Seaside apartments at Skegness and Bognor resorts respectively, or opt for a stay in the newly-styled Silver Apartments across all resorts.

The popularity of the company's new apartments has seen even more added across the entire portfolio including Skegness which has increased the number of Fairground Apartments available to guests, as well as more Seaside Apartments at Bognor Regis, while Minehead welcomes newly built Seaside Lodges to its portfolio from Easter 2018.

The Seaside Lodges form a quaint village located close to the Plantation Quay, all of which are seaside themed to bring a sense of the coast into each living space and offer three bedrooms, a lounge, kitchen and bathroom, private parking space for convenience and extended outdoor space to allow families to make the most of their break.

Finally, the company has invested heavily in making improvements to its Silver Apartment accommodation, which will be fully opened from December. Each apartment has been newly furnished with L-sofas, newly fitted bathrooms and updated bedding. The new apartments will be at Oyster Bay in Minehead and Bognor and in Ocean Point at Skegness.

As an example of prices, the Fairground Apartments are available from £65 per person based on two adults and two children sharing an apartment at the Skegness Resort on April 16, 2018.

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